After graduating from the University of Kansas with a journalism degree, he worked as a reporter for newspapers in Michigan and Dallas, Texas. In 1992, Joel transitioned into public relations, advertising and marketing, working at two large agencies in the Dallas area. In 1994, he started his own business focusing on corporate communications for technology and telecommunications clients.
Joel continues to write and perform. He has appeared in hundreds of corporate videos (Hewlett Packard, Applebee's) and commercials for companies that include the Dallas Cowboys, McDonald's, Pizza Hut and Time Warner Cable.
Joel continues to support education. He has fully endowed one scholarship and started another at the University of Kansas' William Allen White School of Journalism. For the past 11 years, he has awarded a scholarship (sometimes two or three) to a deserving senior at Oak Park.